Additional Video Campaign Honor: City of Mt. Pleasant Receives Bronze Telly

The City of Mt. Pleasant was recently conferred with a bronze Telly Award for its “Be the reason” online video campaign. This honor is in addition to the Award of Excellence presented earlier in the Communicator Awards competition.

The Telly Awards are respected worldwide and honor excellence in television and video for all screens as judged by a group of leading television and video experts from some of the most prestigious companies in entertainment, publishing, advertising and emerging technology, such as WarnerMedia, NBC News, ESPN Films and Dow Jones. In determining winners, entries are evaluated against a comprehensive industry benchmark for excellence.

For this year’s judging, more than 12,000 entries were received from all 50 states and 5 continents. Telly award winners represent submissions of the most respected advertising agencies, television stations, production companies, publishers and public relations units from around the world. Other Telly Award Winners include: Netflix, CBS/Late Late Show with James Cordon, Nickelodeon, FOX Entertainment, Disney, Comcast, the Smithsonian, Colorado State University and Santa Cruz County.

“In the face of a year like no other, the visual storytelling community has continued to defy the limitations of our new world,” shared Sabrina Dridje, Telly Awards Executive Director. “This year’s submissions doubled down on what we already know about the industry,” she added. “Creativity will never be stopped. Collaboration will always prevail. New ideas and stories will always find a way to break through to an audience.”

The City’s “Be the reason” online video campaign addressed the COVID-19 pandemic.

The purpose of the effort was not only to educate the public on proper safety measures, but to emphasize the purpose and urgency of these precautions while creating a feeling of comfort and unity. Due to the state’s Stay-at-Home Order, no new video could be shot. Instead, existing footage was repurposed with all production being completed remotely by the City’s creative team. 

To view the award-winning campaign visit:

The creative team for the “Be the reason” PSA video campaign included Tenley McLaughlin-Good/Graphic Designer, Paul Lauria/Director of Public Safety, Zach Huffman/Videographer/CEO and Founder of Hyvion, Jim Bollella/Voiceover Talent/Owner of Freeform Audio, and Darcy Orlik/Director of Public Relations.

City parks director receives top state award

Chris Bundy

Chris Bundy, director of parks and public spaces for the City of Mt. Pleasant, is the 2018 recipient of the Park Resource Leadership Award.

Presented by mParks – Michigan Recreation and Park Association – the award is among the highest of individual honors granted by the statewide organization and recognizes professionals who demonstrate outstanding contributions in the area of maintenance practice, equipment management and resource development.

Chris has served the City for nearly 30 years, beginning his career as the director of recreation, and later assuming the role of director of parks and public spaces.

Throughout his tenure, his leadership has resulted in extensive growth and improvement within the City parks system. Chris was instrumental in the original build of the Timber Town playscape at Island Park in 1994, as well as the rebuild of the playground in 2017, working with the volunteer committee to secure hundreds of thousands of dollars in donations and coordinate hundreds of volunteers.

In 2009, he led the design and construction of the Access to Adventure Trail, which is part of the GKB Riverwalk that connects five of the City’s parks along the Chippewa River.

In 2013, Chris spearheaded the Green Maintenance Bike Initiative, reducing the use of motorized carts and introducing bicycles with trailers for the daily maintenance tasks in City parks. This effort produced a significant cost savings, reduced noise and air pollution, and gained statewide recognition.

“The list of opportunities and facility improvements Chris has made is extensive, but more impressive is his ability to plan, maintain, and think to the future sustainability of projects that will impact future generations,” said City Recreation Coordinator Steve Hofer.

Chris has also dedicated much of his career to preserving the community’s natural resources, specifically the Chippewa River and the riverbank corridor. In 2016, Chris worked in coordination with the Saginaw Chippewa Indian Tribe to obtain Great Lakes Restoration Initiative (GLRI) funds to improve the corridor connected to City park lands. These efforts protected much of the riverbank during the flood in June of 2017.

“Chris strives to set a good example and be an out-of-the-box thinker,” said City Manager Nancy Ridley. “He is most certainly deserving of recognition for the tremendous support and exemplary leadership he provides for all things related to parks and recreation in our community.”

Chris was honored at the 2018 mParks conference earlier this month. He is also the 1994 winner of the mParks Recreation Leadership Award.

Award recipients are selected based on their development of innovative programs and services, community affiliations and volunteer experiences, contributions to the profession, and more.


mParks created the video below as a tribute to Chris!