The City of Mt. Pleasant was recently presented with the Award of Excellence by the Communicator Awards, the organization’s highest honor, for Mt. Pleasant’s “Be the reason” online video campaign. The Award of Excellence “is given to those entrants whose ability to communicate, positions them as the best in the field.” The Communicator Awards is widely recognized as one of the largest professional recognitions of its kind in the world and honors the best digital, mobile, audio, video, print, and social content the industry has to offer.
Other Communicator Winners who received the Award of Excellence top honor included: Disney Creative Studios, PepsiCo, Forbes, Microsoft, Comcast, Accuweather, Bank of America and Canada Life.
More than 6,000 entries were received from across the U.S. and around the world for this year’s judging. These entries were submitted by ad agencies, interactive agencies, production firms, design firms and public relations units.
In determining Excellence Winners, entries are evaluated on their merits against a rigorous industry standard of excellence. The Communicator Awards are judged and curated by the Academy of Interactive and Visual Arts (AIVA); an assembly of leading professionals from various visual arts disciplines dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: ESPN, Spotify, Condè Nast, Disney, Time Inc., The Wall Street Journal/Dow Jones, and many others.
“The work entered in to this year’s 27th Annual Communicator Awards is even more impressive than in seasons’ past,” noted Eva McCloskey, managing director of (AIVA). She added, “On behalf of the Academy, I would like to thank all of this season’s entrants for their willingness to produce such boundary-pushing, effective, and outstanding work.”
The City’s “Be the reason” online video campaign addressed the COVID-19 pandemic. The purpose of the effort was not only to educate the public on proper safety measures, but to emphasize the purpose and urgency of these precautions while creating a feeling of comfort and unity. Due to the state’s Stay-at-Home Order, no new video could be shot. Instead, existing footage was repurposed with all production being completed remotely by the City’s creative team.
The creative team for the “Be the reason” PSA video campaign included Tenley McLaughlin-Good/Graphic Designer, Paul Lauria/Director of Public Safety, Zach Huffman/Videographer/CEO and Founder of Hyvion, Jim Bollella/Voiceover Talent/Owner of Freeform Audio, and Darcy Orlik/Director of Public Relations.